Journal of Advances in Developmental Research

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Building Highly Customized Communications by Using Dynamic Data Access Methodologies in Communication Management Tools

Author(s) Renuka Kulkarni
Country United States
Abstract In industry, communicating the right message to the right audience at the right time is critical. Customer communication management (CCM) tools can be implemented as a service per customers’ requirements for efficient communication systems. CCM tools provide a solution to create communication templates by integrating with enterprise data, and they can scale from supporting small departments to multi-departmental organizations by building billions of communications. It creates highly personalized communication by integrating with systems like ERP, CRM, or any upstream system connecting to customer data.
This article takes a deep dive into Building highly personalized templates (for any industry, such as healthcare, banking, or utility) by interacting or utilizing data residing outside the code base or outside the organization. CCM tool’s dynamic data access module makes importing and embedding external contents (text, images, PDFs, etc.) into customer communication possible.
Keywords Dynamic Data access, Placeholder routines, Customer communication
Published In Volume 10, Issue 2, July-December 2019
Published On 2019-09-03
Cite This Building Highly Customized Communications by Using Dynamic Data Access Methodologies in Communication Management Tools - Renuka Kulkarni - IJAIDR Volume 10, Issue 2, July-December 2019. DOI 10.5281/zenodo.14540857
DOI https://doi.org/10.5281/zenodo.14540857
Short DOI https://doi.org/g8wngh
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