The Road to Modern Marketing: Tech Adoption Hurdles and Benefits

Author(s)	Namratha Peddisetty
Country	United States
Abstract	Marketing is currently undergoing a revolution in adopting new technologies to achieve better results in addressing client needs and optimizing internal operations. However, transitioning from basic tools like email marketing to more advanced technologies such as AI, marketing automation, and big data analytics presents significant challenges. Companies face various issues, including financial constraints, technical difficulties, and organizational barriers, when implementing these technologies. The article explores the various challenges a company could face during the adoption and provides the benefits once the challenges are overcome and successfully navigated.
Keywords	Marketing Technologies, Adoption Challenges, Martech Benefits, Marketing Automation, Data Privacy
Published In	Volume 15, Issue 2, July-December 2024
Published On	2024-09-03
Cite This	The Road to Modern Marketing: Tech Adoption Hurdles and Benefits - Namratha Peddisetty - IJAIDR Volume 15, Issue 2, July-December 2024. DOI 10.5281/zenodo.14551873
DOI	https://doi.org/10.5281/zenodo.14551873
Short DOI	https://doi.org/g8wtgs

About IJAIDR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us	Message on WhatsApp	+91-9687-182-185	editor@ijaidr.com

Journal of Advances in Developmental Research