Journal of Advances in Developmental Research

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Digital Strategy to Build Omni-Channel and Connected Banking Customer Experiences

Author(s) Gomathi Shirdi Botla
Country United States
Abstract The complexity of transferring payments between different banking institutions and managing purchases using individual banking apps, rather than third-party apps, has become a significant issue for customers in the digital banking space. This paper discusses the challenges involved in interbank payments and purchase management, as well as the fragmented user experience caused by the lack of integrated systems. A solution is proposed to address these challenges by leveraging IBM DataPower and APIGEE, two powerful technologies designed to enhance interoperability and streamline payment processes. By integrating disparate banking systems, these tools enable banks to provide a seamless and connected customer experience, enhancing both security and convenience. This research aims to explore how these technologies can be applied to create a unified digital strategy that improves cross-bank transactions, enhances purchase management, and strengthens the overall customer experience in digital banking.
Keywords Omni-Channel Banking, Connected Banking, IBM DataPower, APIGEE, Interbank Payments, Banking Apps, Customer Experience, Digital Strategy, API Integration, Payment Systems, Digital Transformation, Open Banking.
Published In Volume 15, Issue 1, January-June 2024
Published On 2024-02-07
Cite This Digital Strategy to Build Omni-Channel and Connected Banking Customer Experiences - Gomathi Shirdi Botla - IJAIDR Volume 15, Issue 1, January-June 2024. DOI 10.5281/zenodo.14598777
DOI https://doi.org/10.5281/zenodo.14598777
Short DOI https://doi.org/g8xpjv
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