Product Owners: Catalyst for Marketing Digital Transformation Projects

Author(s)	Namratha Peddisetty
Country	United States
Abstract	Digital transformation has evolved into a business priority since it facilitates the adaptation of organizations to changing environments. Fundamental to this change is the concept of the Product Owner (PO) that plays an important role in ensuring that technological solutions align to organizational requirements. POs oversee aligning technical and business teams and enable digital change since they help to spearhead collaboration while also creating value propositions. This paper explores the various responsibilities of POs in implementing marketing technology projects and delves into the evolving responsibilities with the changing trend.
Keywords	Digital Transformation, Product Owner, Marketing Technology, Agile, Leadership, Strategy Alignment, Customer-Centric Approach
Published In	Volume 15, Issue 1, January-June 2024
Published On	2024-05-08
Cite This	Product Owners: Catalyst for Marketing Digital Transformation Projects - Namratha Peddisetty - IJAIDR Volume 15, Issue 1, January-June 2024. DOI 10.5281/zenodo.14598848
DOI	https://doi.org/10.5281/zenodo.14598848
Short DOI	https://doi.org/g8xpkh

About IJAIDR Fees & Payment Current Issue Publication Archive	Submit Research Paper Track Submission Status Publication Guidelines Publication Ethics Peer Review & Plagiarism	Join as a Reviewer Editors & Reviewers Reviewer Referral Program Get Reviewer Membership Certi.	Website/Journal Policies Usage Policy Content Policies Privacy Policy

Contact Us	Message on WhatsApp	+91-9687-182-185	editor@ijaidr.com

Journal of Advances in Developmental Research