Change Management Strategies for Successful Digital Transformation

Author(s)	Namratha Peddisetty
Country	United States
Abstract	Digital transformation is one of the most critical drivers of innovation, operational efficiency, and competitive advantage in the modern business environment. However, the successful implementation of digital transformation goes beyond technological adoption to include appropriate change management strategies that align organizational objectives, engage stakeholders, and overcome resistance. This paper discusses the many facets through which change management plays its role in digital transformation and highlights its importance for overcoming resistance to change, organizational misalignment, and technology adoption hurdles. It does so by discussing, among other key elements, leadership, communication, and training; it also provides actionable strategies and real-world case studies for integrating change management into digital initiatives.
Keywords	Digital Transformation, Change Management, Organizational Resistance, Leadership, Stakeholder Engagement, Training and Development, Communication Strategies, Change Champions, and Future Trend
Field	Engineering
Published In	Volume 15, Issue 1, January-June 2024
Published On	2024-03-06
Cite This	Change Management Strategies for Successful Digital Transformation - Namratha Peddisetty - IJAIDR Volume 15, Issue 1, January-June 2024. DOI 10.5281/zenodo.14615670
DOI	https://doi.org/10.5281/zenodo.14615670
Short DOI	https://doi.org/g8x3rz

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