Unleashing Multiplier Effect of Rural India – A Review

Author(s)	Nawab Akram, Dr. S. D. Singh
Country	India
Abstract	Rural India’s contributions to the nation’s economic success and the obvious potential for profitable growth is just a part of the promise of wholehearted commitment of doing business beyond the Tier-I and Tier-II cities and suburbs. India’s rural markets offer unprecedented opportunities for FMCG companies to experiment with approaches and business models and the successful models may be replicated in rural markets of other emerging economies.The increase in rural purchasing power is reflected in many ways. Rural incomes have been growing at more than 7 percent over the past few years, helping to account for almost 40 percent of India’s total consumption of goods and services. Non-food expenditures are growing at an 8.2% annual compound rate.As per National Council for Applied Economic Research (NCAER), there is significant growth in rural market share of FMCG products in India.
Keywords	FMCG products, Rural Markets, Rural Marketing, Conventional Advertising
Published In	Volume 1, Issue 2, July-December 2010
Published On	2010-07-13
Cite This	Unleashing Multiplier Effect of Rural India – A Review - Nawab Akram, Dr. S. D. Singh - IJAIDR Volume 1, Issue 2, July-December 2010.

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