Channel Intelligence and Customer Interaction: Leveraging Data Analytics and AI in Modern Banking

Author(s)	Praneeth Reddy Amudala Puchakayala
Country	United States
Abstract	The advent of advanced data analytics and artificial intelligence has transformed customer interaction and channel intelligence in modern banking. This paper explores the multi-channel strategies employed by U.S. banks, emphasizing the integration of AI to optimize customer experiences and operational efficiencies. The study highlights the role of real-time data analytics in understanding customer preferences, fostering engagement, and enhancing channel utilization. It also delves into challenges such as data silos, regulatory compliance, and legacy system integration while proposing innovative AI-driven solutions. By leveraging key performance indicators and actionable insights, the paper underscores the strategic significance of channel intelligence in driving loyalty, personalization, and profitability in a competitive banking landscape.
Keywords	Banking, Multi-channel, Artificial Intelligence, Automation, Data Analytics.
Published In	Volume 13, Issue 2, July-December 2022
Published On	2022-09-14
Cite This	Channel Intelligence and Customer Interaction: Leveraging Data Analytics and AI in Modern Banking - Praneeth Reddy Amudala Puchakayala - IJAIDR Volume 13, Issue 2, July-December 2022. DOI 10.71097/IJAIDR.v13.i2.1210
DOI	https://doi.org/10.71097/IJAIDR.v13.i2.1210
Short DOI	https://doi.org/g84j92

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