Journal of Advances in Developmental Research

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SAP's Role in Defining Value-Based Pricing: Aligning Product Value with Strategic Pricing Models

Author(s) Pavan Kumar Devarashetty
Country United States
Abstract Value-based pricing (VBP) has emerged as a crucial strategy for aligning product pricing with customer-perceived value, fostering both profitability and competitive advantage. In today’s dynamic market environment, enterprises face significant challenges in integrating pricing models with complex supply chain operations. SAP systems provide a robust platform to address these challenges by offering advanced tools and modules, such as SAP Price Optimization, SAP Variant Configuration, and predictive analytics capabilities. This paper delves into SAP’s contributions to implementing VBP strategies, emphasizing the role of technology in achieving pricing precision and operational efficiency. By analyzing case studies and industry data, the research underscores how SAP-driven pricing models improve supply chain agility, resolve inefficiencies, and enhance decision-making processes. Additionally, the paper explores potential future developments, including AI-driven pricing frameworks and enhanced integration through SAP BTP. The findings aim to equip enterprises with actionable insights for optimizing their pricing strategies and ensuring sustainable supply chain performance.
Field Engineering
Published In Volume 14, Issue 2, July-December 2023
Published On 2023-12-04
Cite This SAP's Role in Defining Value-Based Pricing: Aligning Product Value with Strategic Pricing Models - Pavan Kumar Devarashetty - IJAIDR Volume 14, Issue 2, July-December 2023. DOI 10.5281/zenodo.14980076
DOI https://doi.org/10.5281/zenodo.14980076
Short DOI https://doi.org/g868pf
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