Digital Transformation in Sports Media: Integrating OTT Platforms and Social Media for Broadcasters

Author(s)	Srinivas Balasubramanian
Country	United States
Abstract	The advancement in the digital technologies has reshaped the sports media in general. With Over the Top (OTT) platforms and social media networks playing a very important role in the sports industry regular broadcasting network has started digitalization to enhance fan engagement and add new features. This paper explores the impact of digital transformation in sports media, focusing on the convergence of OTT platforms and social media for broadcasters. It discusses the methodologies employed, challenges faced, and future trends that can shape the industry’s trajectory.
Keywords	Digital Transformation, OTT Platforms, Social Media, Sports Broadcasting, Fan Engagement, Monetization Strategies, Streaming Services, Content Personalization
Field	Engineering
Published In	Volume 16, Issue 1, January-June 2025
Published On	2025-02-05
Cite This	Digital Transformation in Sports Media: Integrating OTT Platforms and Social Media for Broadcasters - Srinivas Balasubramanian - IJAIDR Volume 16, Issue 1, January-June 2025. DOI 10.5281/zenodo.15104111
DOI	https://doi.org/10.5281/zenodo.15104111
Short DOI	https://doi.org/g897vq

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