The Role of Privacy Concerns in Customer Data Analytics

Author(s)	Divya Chockalingam
Country	United States
Abstract	Customer data analytics has become an integral part of modern businesses, allowing organizations to gain insights into consumer behavior, improve customer experience, and optimize marketing strategies. However, the increasing reliance on data analytics has raised significant privacy concerns among consumers. This paper explores the role of privacy concerns in customer data analytics, addressing key challenges, potential solutions, and their impact on businesses. It also examines the scope of privacy protection measures, and the ethical considerations associated with handling consumer data.
Keywords	Privacy, Customer Data Analytics, Data Protection, Consumer Trust, Ethical Data Use, GDPR, Data Security
Field	Business Administration
Published In	Volume 12, Issue 1, January-June 2021
Published On	2021-02-03
Cite This	The Role of Privacy Concerns in Customer Data Analytics - Divya Chockalingam - IJAIDR Volume 12, Issue 1, January-June 2021. DOI 10.5281/zenodo.15104169
DOI	https://doi.org/10.5281/zenodo.15104169
Short DOI	https://doi.org/g897wh

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